Conventional promotion is one of the most powerful tools you can employ to get your message across to potentially thousands if not millions of people. When carried out perfectly it can result in a massive return on investment and can be enormously valuable and vital to the growth and success of a company. The problem is, conventional marketing methods can be unwieldy and clumsy, and sometimes it is hard to decipher whether they’re actually working or not.

Today, the biggest leaps in advertising are happening in the Online Marketing space. Search Engine Optimisation, represents all that is good about the modern medium, while still remaining true to the basic principles of traditional advertising. Although SEO shares many similarities with conventional advertising procedures, it’s the difference’s which makes it such a powerful marketing force.

Below are listed a few examples of why Search Engine Optimisation is superior to conventional marketing techniques.

Targeted And Controlled Publicity
Established advertising has always been woefully inefficient. This is to say, when a television ad is aired, the advertiser is being charged by how many potential viewers are likely to be watching at the time. Similarly, when a printed ad is placed in a newspaper, the cost of the advertisement would be mainly determined by the typical circulation of the paper on that day. The central flaw in this type of advertising is that it doesn’t allow for the direct targeting of goods and services to those who are most interested. Every search engine user who is sent to an optimised website after clicking on a high Search Engine Placement link, as already expressed an interest in the goods or services available there, by inputting a search query that matches a keyword which has been optimised for the site. This means the hard sell suddenly becomes a whole lot easier.

Always On

The fact that the internet is always on, makes Online Marketing advertising available to potential customers, whenever they need to look for particular goods. Further more, there is no extra charge for peak times or larger circulation. In fact, apart from the agreed flat fee paid to the Search Engine Optimization Company in charge of the strategy, there are no additional costs. All online traffic from Google or any other search engine is completely free, unlike other forms of Online Marketing, such as Pay per Click.

Prime Location

Paying for an ad, say on a football pitch advertising board, during a World Cup final, is obviously very expensive. Clearly, the reason why this type of high profile traditional marketing is so costly is due to the prime position of the advertisement. The genius of SEO, is that the resulting high Search Engine Placement it creates, ensures optimised websites are always in the best advertising location in the online space, which is page one of a Google’s search result.

In Summary

Of course there will always be a place for conventional advertising. Companies with big enough enough marketing budgets, will have a multi layered approach to their marketing plan. This will involve employing a good Search Engine Optimization Company for the online component of their advertising strategy, while using the services of a traditional marketing agency for all the other standard media elements. But for those Companies with substantially smaller pockets, SEO is by far the best single marketing choice. Allowing for an incredibly high level of exposure at the fraction of the cost of traditional marketing techniques.